FOX2NOW / ST LOUIS POST-DISPATCH, November 7, 2016>> Paint your face white and black and get ready to rock and roll (and eat) all night. Rock & Brews, the restaurant concept that counts rock superstars Paul Stanley and Gene Simmons of KISS among its founding partners, will open this fall in Chesterfield.
“This is more a lifestyle than a restaurant,” Stanley said in an interview Wednesday. “People who come here pretty much make it their home — their hang out.”
In fact, finding a place where Stanley could hang out with his own family helped shape the Rock & Brews concept.
“As I got older, I found that to go out with my kids and spend time during the day meant I’d have to eat cardboard mac and cheese with a waiter dressed like a giant rat,” Stanley said. “So the idea (behind Rock & Brews) was in one sense to address a need I had. If you address your own needs, you address the needs of others.”
Rock & Brews will occupy the stand-alone building at 17258 Chesterfield Airport Road in the Chesterfield Commons shopping plaza.
The space has housed several restaurants in the past but has been vacant since Estancia Mexican Restaurant closed in May 2015. It will be the 18th Rock & Brews chain location. Stanley and Simmons founded the chain with the restaurateur and hotelier Michael Zislis and the concert promoters and brothers Dave and Dell Furano.
(Video credit: Fox2Now)
Stanley described the Rock & Brews menu as high-quality but unpretentious fare — burgers, wings, pizzas, pretzels — that the entire family can enjoy. “Our pretzel dough is flown in from Germany,” he said. “We don’t compromise.”
Of course, St. Louis in general, Chesterfield in particular and Chesterfield Commons especially aren’t lacking in restaurants with similar concepts. Kirk Williams, the franchisee overseeing the Chesterfield location, said he thinks Rock & Brews will stand out among the competition.
Williams said when Rock & Brews opens — mid-October is the target — it will feature at least 52 beers on draft, including selections from local craft brewers. The 8,600-square-foot space will boast 35 televisions, most of which will play concert footage or music videos synced to the rock music playing on the restaurant’s speakers.
Rock & Brew takes special pride in supporting any military members in their communities, Stanley said, and also looks to help area hospitals and charities.
Check out the entire article by Ian Froeb, St. Louis Post-Dispatch HERE.